Thursday, July 14, 2022

Jerry's Pick: "Before"

“Before”-NIKI

Here’s a not so happily-after-ever ballad born from a dorm-room college crush and all the emotions related to an unrequited deep love and depressing loss. NIKI takes you there by digging deep into her own recent all-too-real personal past by piecing together her pain through poetry.

Some have drawn parallels between this track and Olivia Rodrigo’s breakthrough break-up confessional “Drivers License” from last year, but… “Before” is a zillion-times better. Sure, NIKI comes across vulnerable and melancholy, but also raw and direct with a composition more complete and complex.

It’s an all-too-familiar fractured fairytale. After those post-break-up blues settle into the quietest part of your heart, your hippocampus jumps into overdrive, pulling-up memories in a non-linear fashion, quickly jumping from highs to lows back to highs sprinkled with flashes of how-comes and what-ifs. While listening closely to NIKI’s lyrics, that’s how “Before” appears to have been written.

NIKI – who began writing the song while in her late-teens -- explained, "'Before' is the irresolute ending to my very first love story. I wrote it as a means to create the kind of closure I never had.

While researching NIKI (born Nicole Zefanya), I discovered she’s been a fan of Taylor Swift. Learning this, I’m almost certain a good chunk of her inspiration came from “All Too Well” which details Swift’s own doomed relationship.

From start to finish, “Before” is a four-minute audio-book set to music detailing her other-side-of-the-world long-distance (Indonesia/US East Coast) ill-fated relationship.
“I just flew across the globe/Twenty-two hours just to see you…"
And in NIKI’s case, her heart is like a ticking time bomb. Before they part for the last time, her thoughts obsessively calculate ways to remedy the rescinding romance by surrendering self-esteem while considering becoming that person your future-ex wanted you to be.
“Yeah, we've got forty-eight hours left/Before I fly back to my death…"
But, the affair’s autopsy revealed the romance to have been DOA from the start.
“Did anything ever really count/Or was I just a two-year practice round?/You were all I'd ever known/And now I'm feeling stupid, you're forbidden…"
With time, NIKI knew exactly what to do when handed a load of lemons. She stated, “This project is without a doubt my most favorite thing I have ever made as an artist. It’s where younger me and current me meet and hang and have a fucking blast together."

“Before” will be part of NIKI’s album Nicole which arrives August 12, 2022.